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Canbud (CSE:CBDX) launches plant-based protein brand
Source: Empathy Plant Co.
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  • Canbud Distribution Corp. (CBDX) has launched a plant-based protein brand called Empathy Plant Co.™
  • The trademark was secured with the CIPO, and positioning for North American harmonization has started
  • Empathy Plant Co. is a plant-based protein brand with 100 per cent compostable packaging to support the company's sustainability vision
  • The products are naturally sweetened, zero sugar added, non-GMO project verified, gluten-free, soy-free, and available in multiple flavours
  • Canbud Distribution Corp. is down 7.69 per cent to C$0.18 per share

Canbud Distribution Corp. (CBDX) has launched a plant-based protein brand called Empathy Plant Co.™

The trademark was secured with the CIPO, and positioning for North American harmonization has started.

Empathy Plant Co. is a plant-based protein brand with 100 per cent compostable packaging to support the company's sustainability vision.

Canbud has entered the plant-based protein market via the Empathy Plant Co. brand with five SKUs already assembled and a rich developmental pipeline.

The product will have 100 per cent compostable packaging. Furthermore, the products are naturally sweetened, zero sugar added, non-GMO project verified, gluten-free, soy-free, and available in multiple flavours.

Candbud's VP of Marketing, Adrian Burke said with the introduction of the Empathy Plant Company, Canbud will be the first - and only - certified 100 per cent compostable plant-based wellness brand.

"Our next step is to then change the tone of the conversation. Traditionally the plant-based dialogue has been one of extreme divisiveness; meat eater versus vegan. If we are to shift the needle, we believe more empathetic conversations need to be had," Burke said.

The company has granted 300,000 incentive stock options to a consultant of the company.

The options have an exercise price of 22 cents, and a term of four years expiring on January 20, 2025.

Canbud Distribution Corp. is down 7.69 per cent to C$0.18 per share at 1:00 pm EST.

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