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  • Non-lethal equipment manufacturer, Byrna Technologies (CSE:BYRN), has seen a surge in sales as COVID-related fears continue to grow
  • Byrna has reported an increase from 9.4 sales per day in February to 23 sales per day in March this year
  • The average value of each order has also increased
  • Separately, Byrna announced the appointment of Etienne Roux as Executive Vice President of International Sales and Marketing
  • Byrna Technologies (BYRN) is currently up 23.4 per cent to $0.29 per share

Non-lethal equipment manufacturer, Byrna Technologies (CSE:BYRN), has seen a surge in sales as COVID-related fears continue to grow.

The company’s flagship product, the Byrna HD, is a handgun-like projector which fires chemical irritant-loaded rounds which burst on impact.

COVID-19 has caused widespread panic since cases first emerged in December last year. Populations around the world have been preparing for a “doomsday” scenario, and are purchasing huge quantities of food, other provisions, and now, defence equipment.

Byrna’s e-commerce sales in February brought in more than C$130,000 in sales, with an average of 9.4 orders each day.

March, however, saw sales of almost $220,000 in the first 17 days alone, averaging 23 orders each day.

The company says that the average order price has increased from $463 to $570 over the same period.

Bryan Ganz, CEO of Byrna Technologies, commented on the sales spike.

“Clearly with this growing pandemic, people are concerned about their safety and want to protect their families and property.

“The Byrna gives them peace of mind, knowing that they have a device for personal protection in the event of civil unrest, without the fear of taking a life or causing permanent injury,” he said.

Separately, the company has announced the appointment of Etienne Roux as Executive Vice President of International Sales and Marketing.

Roux will be responsible for the development of a global sales and distribution network for the company’s products.

He has more than a decade of experience in sales and marketing, as well as business development and brand positioning.

Most recently, Roux worked in developing markets for lasers, optical sights, and military communication gear in Europe, Asia, Africa, and the Middle East.

“It is sobering to consider some of the latest concerns that are bringing consumers to purchase personal protection products. However, it is all the more important to ensure access to reliable non-lethal weapons for situations that require some show of force, without having to resort to firearms,” he said.

“I believe Byrna Technologies is on track to become the leading global brand for non-lethal personal protection solutions.”

Byrna Technologies (BYRN) is currently up 23.4 per cent to $0.29 per share at 1:52pm EST.

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