Market Herald logo

Subscribe

Be the first with the news that moves the market
  • The Market Herald’s Business of Sports discusses how the Canadian men’s soccer team was the only FIFA qualifier not to receive new jerseys
  • According to Nike, team Canada was on a “different development cycle,” which resulted in them missing the kit cycle
  • Oliver Finlay, CEO of A Beautiful Game Group, and Paul Dolan, Canada Soccer hall-of-famer and Color Commentator for the MLS on TSN, joined Coreena Robertson to discuss the importance of jersey symbolism

This week, The Market Herald’s Business of Sports discusses how the Canadian men’s soccer team was the only FIFA qualifier that did not get new jerseys for the world cup.

Generally, when any major world sports event arises, countries stand by in anticipation of what each team will wear to represent themselves during the historic occasion.

According to a statement made by Nike, team Canada is considered to be on a “different development cycle,” which is why they did not receive a new world cup kit.

The last time Canada men’s soccer team made it into the FIFA world cup was in 1986, which ended with the team going out at the group stage with no points.

Coreena Robertson spoke with Oliver Finlay – CEO of A Beautiful Game Group – and Paul Dolan – an Adidas executive, Canada Soccer hall-of-famer, and Color Commentator for the MLS on TSN – to take a close look at how symbolic jersey representation can be for teams and individual players.


More From The Market Herald
The Market Herald Video

" Business of Sports: Project 8 announces plans for Canada’s first women’s professional soccer league

This week, The Market Herald’s Business of Sports discusses the launch of the first-ever Women’s Professional Soccer League in Canada.
The Market Herald Video

" Business of Sports: The 2022 Qatar World Cup

The Market Herald’s first Business of Sports segment focuses on the excitement of the 2022 World Cup in Qatar.