- The Market Herald’s Business of Sports discusses how the Canadian men’s soccer team was the only FIFA qualifier not to receive new jerseys
- According to Nike, team Canada was on a “different development cycle,” which resulted in them missing the kit cycle
- Oliver Finlay, CEO of A Beautiful Game Group, and Paul Dolan, Canada Soccer hall-of-famer and Color Commentator for the MLS on TSN, joined Coreena Robertson to discuss the importance of jersey symbolism
This week, The Market Herald’s Business of Sports discusses how the Canadian men’s soccer team was the only FIFA qualifier that did not get new jerseys for the world cup.
Generally, when any major world sports event arises, countries stand by in anticipation of what each team will wear to represent themselves during the historic occasion.
According to a statement made by Nike, team Canada is considered to be on a “different development cycle,” which is why they did not receive a new world cup kit.
The last time Canada men’s soccer team made it into the FIFA world cup was in 1986, which ended with the team going out at the group stage with no points.
Coreena Robertson spoke with Oliver Finlay – CEO of A Beautiful Game Group – and Paul Dolan – an Adidas executive, Canada Soccer hall-of-famer, and Color Commentator for the MLS on TSN – to take a close look at how symbolic jersey representation can be for teams and individual players.