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  • The Market Herald’s first Business of Sports segment focuses on the 2022 World Cup in Qatar
  • This marks the first time in over 30 years that the Canadian men’s team has qualified for the competition
  • Oliver Finlay, CEO of A Beautiful Game Group, and Paul Dolan, Canada Soccer hall-of-famer and Color Commentator for the MLS on TSN, joined Coreena Robertson to discuss the Cup from a business perspective

The Market Herald’s first Business of Sports segment focuses on the excitement of the 2022 World Cup in Qatar.

The occasion marks the first time in over 30 years that the Canadian men’s team has qualified for the competition. That said, the milestone has not gone without its controversies, including cancelled games and public disagreements about compensation.

The World Cup offers $1 billion in prize money, making it the most lucrative sports event of its kind. Qualifying teams walk away with $10.5 million each, while the winning team is set to take home $45 million.

Coreena Robertson was joined by Oliver Finlay – CEO of A Beautiful Game Group – and Paul Dolan – an Adidas executive, Canada Soccer hall-of-famer, and Color Commentator for the MLS on TSN – to address expectations for the Canadian team, discuss the Cup from a business perspective, and look ahead to Canada hosting the Cup in 2026.


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