- Brookfield Business Partners (BBUC) has announced it has entered into a partnership to acquire Nielsen Holdings plc
- The all-cash transaction is valued at approximately $16 billion
- Nielsen is a global leader in third-party audience measurement, data and analytics across all forms of media and content
- Nielsen generates $3.5 billion in annual global revenue
- Brookfield Business Partners is a global business company focused on services and industrial matters
- Brookfield Business Partners (BBUC) fell by 1.796 per cent to $40.46 as of 2:19 PM ET.
Brookfield Business Partners (BBUC) has entered into a partnership to acquire Nielsen Holdings plc in an all-cash transaction valued at approximately $16 billion.
Nielsen is a global leader in third-party audience measurement, data and analytics across all forms of media and content, generating $3.5 billion in annual global revenue.
Nielsen is an essential service provider to the video and audio advertising industry, providing critical measurement data for advertising buyers and sellers.
“We are pleased to invest in Nielsen, a market-leading company that is deeply embedded in the media ecosystem as a trusted service provider to its customers,” stated Dave Gregory, Managing Partner, Brookfield Business Partners.
“Nielsen is well positioned to lead the industry into the next generation of audience measurement across all channels and platforms,” he added.
Brookfield will invest approximately $2.65 billion by way of preferred equity, convertible into 45 per cent of Nielsen’s common equity.
Brookfield will be actively involved in the company’s governance. It expects to invest approximately $600 million, and the balance of Brookfield’s investment will be funded by institutional partners.
Prior to or following closing, a portion of Brookfield Business Partners’ commitment may be syndicated to other institutional investors.
Brookfield Business Partners is a global business service and industrial company focused on operating high-quality businesses that provide essential products and services.
Brookfield Business Partners (BBUC) fell by 1.796 per cent to $40.46 as of 2:19 PM ET.
