- Bragg Gaming (BRAG) has signed an expansive iGaming content development partnership with Bally’s Interactive
- As per the agreement, Bally’s online brands, such as Virgin Casino, JackpotJoy and Vera&John, will launch content from Bragg’s proprietary slots studios
- The arrangement significantly increases Bragg’s content diversity in key regulated markets such as the UK and the U.S
- Bragg Gaming is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry
- Bragg Gaming Group Inc. (BRAG) is up 4.83 per cent, trading at C$6.30 per share at 2:23 pm ET
Bragg Gaming (BRAG) has signed an expansive iGaming content development partnership with Bally’s Interactive.
As per the agreement, Bally’s online brands, such as Virgin Casino, JackpotJoy and Vera&John, will launch content from Bragg’s proprietary slots studios. It will include Atomic Slot Lab and Indigo Magic, as well as a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.
Bragg will also distribute titles on an exclusive basis via the company’s Remote Game Server from a selected number of Bally’s third-party partner studios. This will mark a new and exclusive distribution channel for iGaming content from certain developers, including Gaming Arts and King Show Games.
The arrangement significantly increases Bragg’s content diversity in key regulated markets such as the UK and the U.S.
Yaniv Sherman, Chief Executive Officer of Bragg Gaming Group, commented on the announcement.
“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.”
Bragg Gaming is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry.
Bragg Gaming Group Inc. (BRAG) is up 4.83 per cent, trading at C$6.30 per share at 2:23 pm ET.
