- BioHarvest Sciences Inc. (BHSC) has added Scott McCune to its Board of Advisors
- Scott will assist the BioHarvest team in building a disruptive and integrated marketing program to support the launch of the company’s flagship VINIA® product in the U.S.
- Scott is an experienced business leader and marketing executive with a uniquely global perspective
- Scott had a successful 30-year career with the Coca-Cola Company and Anheuser-Busch Inc.
- BioHarvest Sciences Inc. is the developer and exclusive owner of the proprietary and patent-protected BioFarming technology
- BioHarvest Sciences Inc. (BHSC) is up 7.5 per cent, trading at C$0.43 per share at 3:20 pm ET
BioHarvest Sciences Inc. (BHSC) has added Scott McCune to its Board of Advisors.
With the appointment of Scott, a highly experienced marketing professional, BioHarvest has succeeded in assembling a best-in-class team of expert advisors to cover all the major aspects of the company’s business.
Scott will assist the BioHarvest team in building a disruptive and integrated marketing program to support the launch of the company’s flagship VINIA® product in the U.S.
Scott is an experienced business leader and marketing executive with a uniquely global perspective, together with a deep appreciation for diversity and an outstanding record of developing people and building enduring relationships.
Scott is the founder of McCune Sports & Entertainment Ventures (“MS&EV”), LLC working with brands, intellectual property owners, media partners and startups to leverage the passions of sports and entertainment in creating value for their respective businesses.
Prior to founding MS&EV, Scott had a successful 30-year career with the Coca-Cola Company and Anheuser-Busch Inc. where he gained skills and experience building global brands, leading and inspiring diverse organizations, planning and executing complex operations, driving productivity and managing P&Ls.
Recognized as an industry leader in the sports and entertainment field, Scott and his teams negotiated more than US$3 billion in transactions and transformed the way Coca-Cola leverages their global partnerships, such as the Olympic Games and FIFA World Cup.
Scott led Coca-Cola’s global strategies and organizations for integrated marketing, media, interactive, experiential, sports and entertainment marketing, licensing, global events and partnerships. These strategies added significant value to the business while generating more than $2B of productivity.
Scott serves on the board of directors of TENGA Media, First Tee Atlanta, The College Football Hall of Fame, the Preston Robert Tisch Brain Tumor Center at Duke University and the Advisory Committee for The Pontifical Council for Culture.
“As we embark on our mission to disrupt the US$115 billion global dietary supplement market (Persistence Market Research), we are very fortunate to have Scott as an integral part of our marketing team,”
said Ilan Sobel, CEO of BioHarvest and added,
“We are privileged to have a world-acclaimed marketing professional with such vast subject matter expertise to provide us with critical input as we bring our products to market and create powerful consumer-relevant brands. This is particularly crucial in the US market. I have personally been fortunate to work closely with Scott during my career at the Coca-Cola Company, and have experienced first-hand the benefits of Scott’s marketing leadership capabilities.”
“I am excited and honoured to be part of BioHarvest’s Board of Advisors,” said Scott McCune, adding,
“Ever since I looked at the value proposition of the BioFarming technology, I felt this was a game-changer that would make a significant difference to people’s health and well-being. When you add to that, the seasoned and dedicated BioHarvest management team, I knew I wanted to be involved in the process of bringing the benefits of this technology to the market and to help build powerful brands with significant purposes, such as VINIA®.
BioHarvest is at the confluence of biotech, food, health and sustainability and has the opportunity to disrupt multiple categories. This is the making of a great company where I will be proud of serving on its Board of Advisors”.
Eitan Popper, chairman of the Board of Advisors said,
“On behalf of all the advisors on this board, I welcome Scott. He will be a great addition to the team and will be a great asset to the company in achieving its goals and bringing the benefits of the BioFarming technology and products to the world”.
Based in Vancouver BC, BioHarvest Sciences Inc. is the developer and exclusive owner of the proprietary and patent-protected BioFarming technology.
BioHarvest Sciences Inc. (BHSC) is up 7.5 per cent, trading at C$0.43 per share at 3:20 pm ET.
