- Billy Goat Brands’ (GOAT) investee The Vegetarian Butcher (TVB) has become a supplier of plant-based meat alternatives and other products to a major university in BC
- The new relationship has increased monthly revenues at TVB’s local store by an estimated 50-70 per cent
- The Vegetarian Butcher (TVB) has broadened its competitive strategy to distribute plant-based food products to the post-secondary institutional market on a wholesale basis
- TVB has engaged Angela Cote Inc., a franchise growth catalyst consulting firm, to accelerate it becoming a franchisor
- Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the blue economy
- Billy Goat Brands Ltd. (GOAT) opened trading at C$0.275 per share
Billy Goat Brands’ (GOAT) investee The Vegetarian Butcher is supplying plant-based meat alternatives and other products to a major university in BC.
The Vegetarian Butcher is providing ready-to-eat sandwiches, wraps, salads, and drinks for sale on the university’s campus and is well-positioned to do the same for other post-secondary institutions across Canada. The new relationship has increased monthly revenues at TVB’s local store by an estimated 50-70 per cent.
The Vegetarian Butcher (TVB) has broadened its competitive strategy to distribute plant-based food products to the post-secondary institutional market on a wholesale basis.
Additionally, TVB has engaged Angela Cote Inc., a franchise growth catalyst consulting firm, to accelerate it becoming a franchisor. The firm brings over 25 years of franchise industry experience. Angela Cote herself helped grow M&M to 500 franchise locations across Canada. TVB will leverage Angela Cote’s expertise to build a one-stop-shop for customers to purchase both plant-based ready-to-eat meals and grocery items. TVB’s franchising strategy is expected to be a complement to its bricks-and-mortar expansion plan that is currently underway across British Columbia.
Blair Lowther, Director and CEO of TVB commented,
“A shift is occurring in the food industry and in customer trends – more post-secondary students and members of ‘Gen Z’ are moving toward a plant-based diet. That shift became a reality for TVB as soon as we started supplying the university with our plant-based food products. Post-secondary students today are more concerned with their health and the environment than other recent generations. We are thrilled to be supplying food that meets both the university’s and the students’ criteria and to be a leader in this new era of healthy eating.
We are also excited to be working with Angela Cote on entering the franchising space as another way to grow aside from the capital-intensive opening of more corporately-owned stores. The firm’s expertise will help TVB become a franchisor, which is a vision that our team has had for the business for some time,” said Mr. Lowther.
Tony Harris, Chief Executive Officer and Chairman of GOAT remarked,
“We are happy to see the progress that TVB and its management team have made on the way to becoming the number one plant-based grocer in Canada, and now as a supplier to the post-secondary institutional market as well. As many consumers continue to adopt a healthier and more sustainable lifestyle, TVB will keep striving to offer innovative plant-based meat alternatives, ready-to-eat meals, and other environmentally conscious products to its wholesale and retail customers.
Our company is also pleased with TVB’s strategic choice to become a franchisor. We are committed to helping create value for shareholders, achieve and maintain high levels of customer satisfaction, and conduct business in a sustainable manner,” said Mr. Harris.
Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the blue economy.
Billy Goat Brands Ltd. (GOAT) opened trading at C$0.275 per share.
