- Billy Goat Brands (GOAT) is pleased to announce the appointment of coffee expert Strother Simpson to the company’s advisory board
- Mr. Simpson brings over 30 years of experience in revolutionizing the cold-brew coffee market
- He has worked with several well-known coffee producers to developing new products, including McDonald’s, Starbucks, Wendy’s and Whole Foods Market
- Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the blue economy
- Billy Goat Brands Ltd. (GOAT) opened trading at C$0.24 per share
Billy Goat Brands (GOAT) is pleased to announce the appointment of coffee expert Strother Simpson to the company’s advisory board.
Mr. Simpson brings over 30 years of experience in revolutionizing the cold-brew coffee market, including the development and formulation of cold-brew coffee recipes.
Mr. Simpson is the founder and Chief Food Scientist of Brew N Bottle. He has developed and produced beverage and liquid flavouring ingredients from concept and recipe formulation to prototype and finished product application. Strother has played an integral part in advancing the cold-brew coffee industry in North America. He has worked with various well-known coffee producers to developing new products, including Arizona Tea, Hershey, McDonald’s, Seattle’s Best, Starbucks, Wendy’s and Whole Foods Market.
Mr. Simpson has created a patented process that extends cold-brew coffee’s shelf life and quality.
According to Technavio, the cold brew coffee market is projected to reach US$1.37 billion by 2025. As demand continues to grow for innovative products in the cold-brew segment of the overall coffee market, the company believes that Mr. Simpson’s track record in product innovation and wisdom will be a significant asset to its advisory board.
GOAT will be providing both capital and ongoing expertise to FunGuys Beverages in order to help the investee business grow its KOLD line of products and gain market share.
Tony Harris, CEO and Chairman of GOAT commented on Mr. Simpson’s appointment.
“We are incredibly excited to welcome Mr. Simpson and his unmatched industry experience in the cold-brew coffee market to GOAT’s advisory board. Mr. Simpson brings an incredible wealth of knowledge from his storied career of developing new products and ultimately revolutionizing how people consume coffee today. We see a large opportunity to address a gap in the market for cold-brew coffee, most specifically with products that are both sustainable and promote good health. With Mr. Simpson on our advisory board, we will strive to make GOAT’s bold vision for the KOLD line of products to be a market leader a reality, while continuing to offer unique and ESG-driven investments like FunGuys Beverages through GOAT to our shareholders,” said Mr. Harris.
Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the blue economy.
Billy Goat Brands Ltd. (GOAT) opened trading at C$0.24 per share.
