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Better Plant (CSE:PLNT) launches Jusu Labs for influencer and celebrity partnerships
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  • Better Plant Sciences (PLNT) has launched Jusu Labs, a division of the company that will form partnerships with celebrities and other influencers
  • Influencers will be able to create additional revenue streams by launching products using Better Plant's over 500 plant-based formulas
  • Better Plant offers plant-based products for health and wellness
  • Better Plant Sciences (PLNT) is down 6.67 per cent and is currently trading at $0.07 per share

Better Plant Sciences (PLNT) has launched Jusu Labs, a division of the company that will form partnerships with celebrities and other influencers.

Jusu Labs will work with influencers to create additional revenue streams by selling healthy and sustainable co-branded products to their audiences.

Better Plant has engaged Mieux Digital Agency, a marketing company, to increase brand awareness and gain access to prospective celebrity influencers.

Influencers will be able to launch products through the Jusu brand, as a white label, or as a featured brand under the Jusu label.

Better Plant has over 500 plant-based formulas ready for production, including personal care products and food and beverage formulas.

Better Plant Vice President of Marketing, Gabriel Villablanca, commented,

"We know there are celebrities who want to support these kinds of initiatives, especially by supporting products they love. Our partnership will allow us to work together to find these partners and potentially create new lines of products that do that."

He added,

"This partnership with Mieux will be a way for Better Plant to continue to reach more potential customers who resonate with the brand's values and messaging via aligned celebrity influencers."

Mieux previously set up a well-publicized collaboration with Jusu and Wu-Tang Clan's contemporary fashion and vegan accessories line, 36 Chambers.

Nik Topolovec, President of Mieux Digital, commented,

"The world is looking for plant-based product solutions and Better Plant is uniquely positioned to help folks with influence bring their plant-based products to market."

Better Plant harnesses plant intelligence and leverages modern science to offer sustainable, plant-based products that are better for health and better for the earth.

Better Plant Sciences (PLNT) is down 6.67 per cent and is trading at $0.07 per share as of 11:12 am ET. 

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