- Jusu Bars Corp. has launched a new version of its direct-to-consumer eCommerce website
- The site offers direct-to-consumer delivery of refrigerated cold-pressed juices in several Canadian cities
- Jusu also launched an order fulfillment site in Vancouver
- Better Plant will be running a social media campaign to promote sales
- Jusu Wellness, a subsidiary of Better Plant, owns and operates Jusu, a full spectrum wellness brand
- Better Plant offers plant-based products for optimum health and wellness
- Better Plant (PLNT) opened trading at C$0.095 per share
Better Plant Sciences Inc. (PLNT) subsidiary, Jusu Bars Corp. (Jusu) has launched a new Shopify-powered version of its direct-to-consumer eCommerce website jusubar.com.
The new site now offers direct-to-consumer delivery of refrigerated cold-pressed juices in Calgary, Alberta, Metro Vancouver and Victoria, British Columbia, serving a total population of 4.4 million.
Jusu also launched an order fulfillment site in Vancouver that provides its cold-pressed juices and juice cleanses via pick-up or home delivery.
The new jusubar.com website features a mobile-friendly theme, with enhanced speed, lifestyle images, and easily accessible information about Jusu juices and how to purchase the products.
“The demand for cold-pressed juices is growing thanks to the associated health benefits compared to other juicing methods. When juice is processed using heat, many of the nutrients are destroyed. No heat is introduced during the processing of our juices,” said Ashleen Montgomery, Director of Research and Development for Better Plant.
“To maintain the quality and safety, our juices are treated using high pressure, eliminating the need to use preservatives or traditional pasteurization methods. We consulted with a registered holistic nutritionist on the quality of our juices and will continue to keep health and nutrition top of mind in the development of our future beverages.”
On February 8, 2021, Better Plant took over the operation and ownership of the Jusu Bar business. This involved taking over the operation of one Jusu Bar retail sit-down location in Victoria, in addition to juice manufacturing and sales through retail and jusubar.com.
To promote sales, Better Plant will be running a series of posts on all Jusu Bar Instagram pages and a social media campaign on its central Jusu Juice Facebook page. The launches will also be promoted via radio and TV contests, giveaways and influencer marketing.
According to a research report by Technavio, the cold-pressed juices market is expected to grow by US$237.77 million during 2020-2024, at a CAGR of about 6% during 2020-2024. According to Euromonitor International, by 2025, eCommerce will expand by an additional US$1.4 trillion and account for half the growth in the global retail sector.
Jusu Wellness Inc., a wholly-owned subsidiary of Better Plant, owns and operates Jusu, a full spectrum wellness brand.
Jusu is committed to making pure, organic, plant-based products for consumption, home and personal care.
Better Plant offers plant-based products for optimum health and wellness.
Better Plant (PLNT) opened trading at C$0.095 per share.