ARHT Media Inc., - CEO, Larry O'Reilly
CEO, Larry O'Reilly
Source: ARHT Media
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  • ARHT Media Inc. (ART) has signed an agreement to install 10 of its CAPSULE holographic displays at PVR Ltd.’s movie theatres in India
  • CAPSULE is a touchscreen 4K hologram display which uses the company’s live HoloPresence platform to create life-like interactive experiences
  • The technology will allow PVR audiences to get up close to live and pre-recorded hologram versions of their favourite movie stars in cinema foyers
  • Four of the 10 locations are being installed by the end of this year, and the remaining six locations will come in the first quarter of 2023
  • ARHT Media Inc. (ART) is up 6.67 per cent, trading at $0.16 per share as of 1:57 p.m. EST

ARHT Media (ART) announced it has signed an agreement to install 10 of its CAPSULE holographic displays at an Indian cinema operator’s PVR Ltd. movie theatres.

CAPSULE is ARHT Media’s touchscreen 4K hologram display which uses the company’s live HoloPresence platform to create life-like interactive experiences.

ARHT Media’s CEO, Larry O’Reilly, stated,

“The enthusiasm and support we are receiving from the major Hollywood studios on using CAPSULE at cinemas are really encouraging as everyone is looking for additional reasons to curate unique experiences at movie theatres.”

PVR has a reputation in India for technological innovation and is committed to being the first cinema operator in India to offer holographic 3D experiences to its audiences.

The technology will allow PVR audiences to get up close to live and pre-recorded hologrammatic versions of their favourite movie stars in cinema foyers. The CAPSULE technology also enables consumers to play interactive 3D trivia games, access behind-the-scenes footage, and turn themselves into a hologram.

Four of the 10 locations are being installed by the end of this year, and the remaining six locations will come in the first quarter of 2023.

ARHT Media Inc. (ART) is up 6.67 per cent and is trading at $0.16 per share as of 1:57 p.m. EST.


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