• Vice Health and Wellness (CSE:VICE) is developing an AI platform to provide a personalized weight loss and management experience
  • According to the World Health Organization (WHO), obesity is growing at epidemic proportions with more than 4 million deaths annually because of the complications arising from excessive weight
  • Over the next five years, the global weight loss and weight management market is expected to explode, according to market research, business intelligence, and consulting firm Market Data Forecast (MDF)
  • Vice Health and Wellness Inc. opened trading at $0.02 per share

Vice Health and Wellness (CSE:VICE) is developing an AI platform to provide a personalized weight loss and management experience.

The New York-based company also signed a collaborative research and development partnership with Biologic PharmaMedical to research the development of weight loss and obesity-focused products.

The proprietary platform technology, “Vice Versa AI,” is an application that aims to fundamentally change the way people lose weight and manage addiction. It delivers a customized approach.

The AI software will support users with AI algorithms, intelligent notifications, balanced diet and nutrition tracking and exercise monitoring. And it will fully track someone’s progress, which the company says will encourage better habits and prioritize the overall well-being of its users.

Vice plans to use its AI weight loss app to:

  • Aid in weight loss and target obesity
  • Gain effective insights to benefit the user with a data-driven approach
  • Anonymize and secure each user’s data, safeguard their identities, and protect all sensitive information
  • Utilize conversations with integrated GPT so users can solicit advice, receive tailored feedback, and maintain motivation through conversational and user-centric interactions
  • Offer continuous learning and real-time guidance, which provides up-to-date, evidence-backed counsel and assistance to users

The app will also offer real-time prompts and a feedback function that gives users gentle reminders, which help maintain enthusiasm and allow users to focus on their wellness goals.

According to the World Health Organization (WHO), the obese population has doubled since 1980, and by 2014, about 13 per cent of the world’s population was obese. The WHO said obesity is growing at epidemic proportions with more than 4 million deaths annually because of the complications arising from excessive weight.

Over the next five years, the global weight loss and weight management market is expected to explode, according to market research, business intelligence, and consulting firm Market Data Forecast (MDF). In its latest research, MDF said that in 2023, the global weight loss and weight management market is valued at more than US$270 billion, and that number will grow to more than US$432 billion by 2028, growing at a compound annual growth rate (CAGR) of 9.8 per cent over the next five years.

Vice Health and Wellness Inc. is engaged in manufacturing and selling its signature, better-for-you, low-sugar plant-based gummies to consumers and retailers in Canada and the United States. It is also exploring opportunities for the development and commercialization of new products within the health and wellness sector. The company is embracing artificial intelligence (AI) and cutting-edge nutraceutical technology to strategically position itself to become a global leader in the health and wellness industry.

Vice Health and Wellness Inc. opened trading at $0.02 per share.

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