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  • Aleafia Health (AH) launches everyday cannabis brand Divvy
  • Divvy launches in adult-use markets with five new dried flower and pre-roll SKUs, including three different 12 x 0.35g pre-roll multipacks
  • Aleafia expects to add to the Divvy portfolio with larger quantity line extensions, new cultivars, and new, non-flower formats
  • Together, pre-rolls and dried flowers represented 70 per cent of total legal cannabis sales during the three months ended December 31, 2020
  • Aleafia Health Inc. (AH) is up 0.85 per cent and is trading at C$0.60 at 12:08 pm ET

Aleafia Health Inc. (AH) launches its everyday cannabis brand Divvy, tailored to frequent cannabis consumers who are both price and quality-conscious.

“Led by our experienced growers, Aleafia Health has developed a long track record of cultivating high-quality cannabis. But it’s only now through our expanded production footprint that we are producing quality dried flower at scale,” said Aleafia Health CEO Geoffrey Benic.

“With Divvy, the proposition for frequent cannabis consumers is based on quality, price point, and a product that is environmentally sustainable, both in its cultivation and packaging,” added Benic.

Divvy launches in adult-use markets with five new dried flower and pre-roll SKUs, including three different 12 x 0.35g pre-roll multipacks which feature premium, reusable tin packaging.

Throughout 2021, Aleafia expects to add to the Divvy portfolio with larger quantity line extensions, new cultivars, and new, non-flower formats.

The new brand portfolio benefits from Aleafia Health’s low-cost cannabis cultivation advantage.

Together, pre-rolls and dried flowers represented 70 per cent of total legal cannabis sales during the three months ended December 31, 2020, according to data from the Ontario Cannabis Store.

Shipments of Divvy products have been completed to provincial adult-use wholesalers. Divvy is the second new brand launched under the Sunday Market brand family, targeting a specific consumer segment and featuring its own roster of cannabis products.

Aleafia Health Inc. (AH) is up 0.85 per cent and is trading at C$0.60 at 12:08 pm ET.

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