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  • 48North signs exclusive curation partnership with online sales platform Thoughtfull
  • The company will curate a range of cannabis accessories, and act as Thoughtfull’s exclusive cannabis partner
  • 48North hopes that the partnership will introduce more Canadian consumers to its range of brands
  • Shares in the company are currently trading at $0.33, with a market cap of $58.47 million

48North Cannabis (NRTH) has signed an exclusive curation partnership with online gift-giver Thoughtfull.

A creation of Indigo Books & Music Inc. (TSX:IDG), Thoughtfull recently unveiled its beta version and is currently available to the Greater Toronto Area.

According to the terms of the partnership, 48North will curate a range of cannabis-related products and accessories for the Thoughtfull sales platform, and will act as Thoughtfull’s exclusive cannabis partner.

“Partnering with brands is critical to breaking down the stigma around cannabis. 48North applauds Thoughtfull for embracing the Canadian cannabis industry,” said Kirsten Gauthier, Chief Marketing Officer of 48North.

“Robust distribution is of paramount importance to the success of 48North and this partnership will be responsible for introducing Canadian adults to the 48North brand. Partnering with companies like Thoughtfull is critical to our long-term goal of becoming Canada’s most beloved and accessible cannabis brand.”

Upon the launch of the partnership, 48North’s accessories line, F8, and newly established female friendly accessories brand, Sackville & Co., will be available on the Thoughtfull site.

The platform is already host to a wide range of products; from travel and outdoor, to food, tech and creativity.

“At Thoughtfull, our aim is to make selecting a gift easy and meaningful by providing Canadians with unique products curated to their interests,” said Thoughfull’s Head of Curation, Conner MacLeod.

“We’re excited to be collaborating with 48North to offer an assortment of high-quality cannabis accessories for gifting. Their commitment to authenticity, sustainability and education made the partnership a natural fit.”

Shares in 48North are currently trading at $0.33, with a market cap of $58.47 million.

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